Home Our Network Partners Services AI Visibility Agencies Case Studies Pricing Blog About Contact Order a placement

Privacy policy.

The data we collect about visitors and clients is the minimum we need to operate the service. We don't sell it, we don't enrich it with shady third-party sources, and you can ask for it back or have it deleted at any time.

1. Who we are

This privacy policy explains how ProductLaunchList ("we", "us", "our") collects and uses personal data. We are the data controller for personal data collected through productlaunchlist.com and the services described on it. Our registered place of business is 222 Broadway, 22nd Floor, New York, NY 10038.

2. What we collect

  • Identity & contact data — name, work email, company, role, website, phone (if you give it to us).
  • Order & billing data — services purchased, briefs, target URLs, anchor text, invoice and payment records.
  • Communications — emails, dashboard messages, and notes from calls.
  • Technical data — IP address, device, browser, referrer, pages viewed.
  • Marketing preferences — newsletter opt-in, content topics you've signaled interest in.

We don't knowingly collect special-category data (race, health, political opinion, etc.) and ask that you do not send it to us.

3. Why we collect it

  • To deliver the services you've ordered — placing, tracking, and reporting on placements.
  • To answer your inquiries and book strategy calls.
  • To send invoices and collect payment.
  • To send the newsletter or campaign updates you've opted into.
  • To measure how the website is used and improve it.
  • To comply with our legal obligations (tax, accounting, regulatory).

5. Cookies & analytics

We use a small number of cookies and similar technologies: essential cookies that make the site work (e.g. remembering form input), and privacy-respecting analytics to count visits and understand which pages matter. We don't use cross-site advertising cookies. Where required by law, we ask for consent before non-essential cookies are set; you can change your preferences at any time via the cookie banner.

6. Who we share with

We share personal data only with vendors we use to run the business — hosting and CDN providers, email and CRM tools, analytics, payment processors, and accounting. Each is bound by a written data-processing agreement and may only use data on our instructions. We share data with government bodies only when required by law (e.g. a valid subpoena). We do not sell personal data.

7. International transfers

We are based in the United States, and several of our vendors are also US-based. When personal data is transferred from the EEA, UK, or Switzerland to the US (or another non-adequate country), we rely on Standard Contractual Clauses or other appropriate safeguards. Copies are available on request.

8. How long we keep data

Inquiry data: 24 months from your last interaction. Client account and order records: 7 years after engagement ends, to satisfy US tax and accounting rules. Newsletter data: until you unsubscribe. Web analytics: aggregated and retained up to 26 months. We delete or anonymize earlier on a verified request.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict, or port the personal data we hold about you, and to object to certain processing. Residents of California and other US states with comprehensive privacy laws have substantially the same rights, plus the right to opt out of "sale" or "sharing" (which we do not engage in). To exercise any right, email support@productlaunchlist.com. We respond within 30 days. You can also lodge a complaint with your local data-protection authority.

10. Security

We use encryption in transit (TLS), encryption at rest for sensitive stores, scoped access controls, audited admin actions, and regular vulnerability review. No system is perfectly secure; if a breach occurs that affects you, we will notify you in line with applicable law.

11. Children

Our services are not directed at children under 16, and we do not knowingly collect personal data from them. If you believe we have, please write to us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. Material changes will be posted on this page with an updated "last updated" date and, where the change affects you directly, sent by email.

13. Contact

Privacy questions, data-subject requests, or anything else: support@productlaunchlist.com — or by post to ProductLaunchList, 222 Broadway, 22nd Floor, New York, NY 10038.