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A small team. A curated partner network. Built to last.

ProductLaunchList is fourteen people who run editorial placements across a curated network of authority publications in SaaS, AI, security, and developer tools. We partner directly with the publishers — they trust us with their editorial calendar, we bring them clients who fit.

The story

We started because we hated the way agencies did it.

The link building industry runs on cold outreach, PBNs, and recycled paid lists. Most "tier-1 placements" turn out to be footer bios on sites nobody reads — or links the publisher pulled six months later.

We started ProductLaunchList in 2021 to do the opposite. Instead of cold-pitching editors over and over, we built deep partnerships with the publishers themselves — gave them a reliable revenue stream and a vetted editorial process, and they gave us direct placement access in return. Today we represent 15+ authority publications across SaaS, AI, security, and developer tools.

The result: customers order a placement and it goes live in days, not weeks. Google indexes it. ChatGPT, Claude, Perplexity, Grok, and Gemini start citing it. The work is still careful and editorial — the publisher signs off on every piece. It just moves a lot faster than the agency-outreach pipeline.

Principles

How we work.

Four non-negotiables baked into every engagement.

01

Editorial only.

Real publications, real editors, real review. No PBNs. No "guest post networks." No exceptions.

02

Pay for results.

You're invoiced per placement that lands. We carry the risk of pitches that don't.

03

Show, don't tell.

Every client gets a live dashboard. Editor names, drafts, status, URLs. Audit us any time.

04

Decline if we can't help.

If your category, budget, or timeline doesn't fit, we'll tell you on the first call. We turn down about 30% of inbound.

05

Stay small.

We cap client roster at 40. Past that, quality drops. We'd rather grow slowly than dilute the work.

06

Adapt for AI.

Search is changing. We built our AI visibility practice the week ChatGPT shipped citations. We'll keep moving with it.

The team

The people on your account.

Editors with bylines on the publications you want to be in. Outreach operators who've been doing this for a decade.

Aria Kowalski

Aria Kowalski

Founder · ex-TechCrunch
Daniel Mwangi

Daniel Mwangi

Head of Editorial
Lena Suzuki

Lena Suzuki

Head of AI Visibility
Omar Farouk

Omar Farouk

Head of Outreach
Emilia Stone

Emilia Stone

Senior Editor · ex-Fast Co.
Ravi Nair

Ravi Nair

Data PR Lead
Maria Vasquez

Maria Vasquez

Account Director
Tobias Holm

Tobias Holm

Senior Outreach
By the numbers

Three years of work.

As of Q1 2026.

0
Placements delivered
0
Unique publications
0
Clients served
0
Team members

Curious if we'd click?

The fastest way to find out is a 30-minute call. We'll audit your category live, tell you what's possible, and be straight about what isn't.