B2B SaaS Launch Metrics Dashboard Guide

A comprehensive framework for tracking and optimizing your product launch performance

1. Real-Time Performance Indicators (KPIs)

Primary Metrics

Metric Formula Target Range Update Frequency
Visitor-to-Trial Rate (New Trials / Total Visitors) × 100 2-5% Real-time

2. User Acquisition Funnel Visualization

Funnel Stages

Awareness
→
Interest
→
Evaluation
→
Trial
→
Activation
→
Conversion

3. Customer Feedback Aggregation

4. Competitive Positioning Analysis

5. ROI Tracking by Marketing Channel

6. Dashboard Implementation Guide

7. Action Framework

8. Optimization Protocol