Complete B2B SaaS Directory Launch Package Guide
This comprehensive guide outlines the complete process for launching your B2B SaaS product across 100+ directories, designed to generate 500-1000+ visits and 50-100+ qualified leads in your first week.
1. Pre-Launch Assets Preparation
Core Marketing Assets
Product Descriptions
25-word elevator pitch:
[Product Name] helps [target audience] to [solve primary problem] by [unique solution approach], resulting in [key benefit].
50-word description:
[Product Name] is a [category] platform that enables [target audience] to [primary benefit]. Unlike [alternative solutions], [Product Name] provides [unique differentiator] while [secondary benefit]. Perfect for [ideal customer profile] looking to [desired outcome].
150-word detailed description:
[Problem Statement - 2 sentences] [Solution Introduction - 2 sentences] [Key Features - 3 bullets] [Unique Value Proposition - 1 sentence] [Social Proof or Early Results - 1 sentence] [Call to Action - 1 sentence]
Visual Assets Package
Logo Package:
- Square: 500x500px, 1000x1000px
- Transparent PNG
- White background version
- Icon only version
- Full lockup version
Screenshots:
- Dashboard view (1920x1080)
- Key feature demonstrations (1920x1080)
- Mobile responsive views (750x1334)
- Results/Analytics views
- Custom views for each major feature
Video Content:
- 30-second product overview
- 2-minute detailed walkthrough
- Feature-specific micro-demos (15-30 seconds each)
2. Directory Submission Strategy
Tier 1: High-Impact Tech Communities (Week 1)
Platform | Submission Requirements | Optimal Timing | Expected Results |
---|---|---|---|
Product Hunt |
|
Tuesday/Wednesday 12:01 AM PT |
300-500 visits 20-30 signups |
Hacker News |
|
Tuesday-Thursday 8-9 AM ET |
200-300 visits 15-25 signups |
3. Launch Execution Framework
Week -2: Preparation
Launch Day (Day 0)
Morning (9 AM Local)
7. Resource Templates
Email Templates
Directory Follow-up:
Subject: Quick update on [Product] launch on [Directory] Hi [Name], Thanks for featuring [Product] on [Directory]. We've seen great engagement so far: - [Key Metric 1] - [Key Metric 2] - [Key Metric 3] Would love to share more details about our growth and possibly explore [collaboration opportunity]. Best, [Your Name]
Social Media Templates:
🚀 Excited to launch [Product] on [Directory]! We help [target audience] to [benefit] through [unique approach]. Check it out: [Link] #SaaS #ProductLaunch #[Industry]
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