B2B SaaS Launch Content Kit

Complete templates and frameworks for launching your B2B SaaS product successfully.

1. Press Release Framework

Standard Press Release Template

[Company Logo]
For Immediate Release
[Date]

[Headline: Company Name Launches Revolutionary Solution for Industry Pain Point]

[City, State] — [Company Name], a leader in [industry], today announced the launch of [Product Name]...

Industry-Specific Press Release Angles

For Enterprise Software:

  • Focus on ROI, security features, and enterprise integration capabilities
  • Highlight compliance certifications and data protection measures
  • Emphasize scalability and customization options

For SMB Solutions:

  • Emphasize quick implementation and ease of use
  • Focus on cost-effectiveness and immediate value
  • Highlight minimal training requirements and support options

2. Social Media Content Calendar

LinkedIn Content Strategy

Week -2: Pre-Launch Teasers

Post 1: Industry Problem
Did you know? [Striking statistic about industry problem]
We're about to change that. Stay tuned. #ComingSoon #[Industry]
[Problem-focused infographic]

Launch Week Content Matrix

Day Content Type Message Focus Call-to-Action
Monday Product Announcement Core Value Proposition Visit Launch Page

3. Email Announcement Sequences

4. Technical Documentation Framework

5. SEO-Optimized Landing Page Structure

6. Launch Measurement Framework